London Music Week

London Music Week is a city-wide music identity built around one simple idea: Music Connects Us. I developed a bold, energetic visual system inspired by the connection between artists, audiences and the city itself. At its centre is a fluid wave shaped symbol that behaves like music stretching, repeating and moving across the identity. Paired with bold typography, electric colour and raw music photography, the system scales from posters and wristbands to campaigns, motion and even the shape of the stage, turning the identity into part of the live experience.