Nonsens

Nonsens started with a frustration: too much work was starting to make too much sense.

Same references. Same safe decisions. Same visual language. Brands were becoming easier to approve and harder to remember.

So we started Nonsens around a simple belief: the most interesting decision is often the one only that brand would make.

Not weird for the sake of being weird.
Not louder because the strategy was quiet.
Not different just to get attention.

For us, MORE NONSENS means finding the choice that makes a brand harder to mistake for somebody else’s.